The Ministry of Micro, Small & Medium Enterprises has been operating various schemes to provide marketing support to the MSMEs and also facilitate them in tapping and developing overseas markets to the MSMEs. It has been felt that there is abysmal representation of the MSMEs owned by SC/ST entrepreneurs in participation of events under above schemes. With the objective to encourage SC/ST enterprises for availing marketing support for their development and growth, such schemes have been synergized to form Special Marketing Assistance Scheme (SMAS)
Under the above scheme, marketing support is provided to the SC/ST enterprises for enhancement of competitiveness and marketability of their products through National SC-ST Hub by way of the following type event:
1. Organizing Visit to International Exhibitions/Trade Fairs/Seminars Abroad 2. Participation in International Exhibitions/Trade Fairs Abroad 3. Organizing Visit to Domestic Exhibitions/Trade Fairs 4. Participation in Domestic Exhibitions/Trade Fairs 5. Vendor Development Programmes 6. Organizing Workshops/Seminars/Awareness Campaigns
Activity |
Component |
Scale of Assistance |
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1. Organizing Visit to International Exhibitions/Trade Fairs/Seminars Abroad |
Airfare |
100% of the economy class Airfare by the shortest route for one representative belonging to SC/ST from each participating SC/ST enterprise |
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Daily Allowance |
Double of the rate of the country-specified daily allowance as per MEA guidelines. This would include expenses for accommodation, transport, etc. |
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Maximum Budgetary support |
Rs. 1.50 Lac for a participating SC/ST enterprise per event
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2. Participation in International Exhibitions/Trade Fairs Abroad |
Built-up stall charges |
100% subsidy on minimum stall size. |
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Airfare |
100% of the economy class Airfare by the shortest route for one representative belonging to SC/ST from each participating SC/ST enterprise |
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Daily Allowance |
Double of the rate of the country-specified daily allowance as per MEA guidelines. This would include expenses for accommodation, transport, etc. |
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Freight |
Rs. 30000 maximum |
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Maximum Budgetary support |
Micro SC/ST Enterprises |
Rs.3.00 Lacs |
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Small SC/ST Enterprises |
Rs.2.50 Lacs |
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Medium SC/ST Enterprises |
Rs.1.50 lacs |
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3. Organizing Visit to Domestic Exhibitions/Trade Fairs |
Fare |
100% to and fro actual fare of bus /train/air travel (limited to AC-III tier class) from the nearest railway station/ airport to the place of an exhibition by shortest route for one SC/ST person per SC/ST enterprise subject to maximum of Rs. 10,000/-. |
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4. Participation in Domestic Exhibitions/Trade Fairs |
Built up Stall charges |
100% subsidy on minimum stall size of the event. |
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Fare |
100% to and fro actual fare of bus /train/air travel (limited to AC-III tier class) from the nearest railway station/ airport, to the place of exhibition by shortest route for one SC/ST person per SC/ST enterprise subject to maximum of Rs. 10,000/-. |
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Freight |
100% to and fro transport charges for carrying exhibits/products from the location of the manufacturing unit up to the place of exhibition subject to maximum amount of Rs. 15,000/- per exhibition. |
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Maximum Budgetary support |
Rs. 1.50 Lacs for a participating SC/ST enterprise per event |
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5. Vendor Development Programmes |
Organizing VDPs / BSM by Industry Associations |
The budget would depend upon the various components of the expenditure i.e. space rental, interior decoration, advertisement, stationery & printing material, transportation, lunch/refreshments etc. However, the net budgetary support for the VDP would be subject to the following limits:- National level :Rs.10 Lacs
Note:-Transportation cost will be paid to SC/ST units to participate in Vendor Development Programmes (VDPs) |
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6. Workshops/ Seminars/ Awareness Campaigns |
To be organized by Industry Association/ Field Offices of NSIC, MSME DI |
Expenditure for organizing Workshop/Seminars would be subject to a maximum limit of : -
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C. Virtual mode | ||||||||
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(C) Mega Events
Apart from the above components, it is proposed to include a provision for organsing Mega SCST conclaves/conferences in partnership with Industry Associations/ organizations of the Ministry of MSME. The financial assistance for such events will be recommended by PSC and approved at the level of Secretary, MSME with consultation of IFW.